World Fitness Project
The World Fitness Project (WFP) is making waves in the CrossFit and functional fitness community, offering a bold new approach to competitive fitness. With a unique structure, a roster of top-tier athletes, and a mission to professionalise the sport, the WFP has the potential to shape the future of fitness competitions—and perhaps even challenge the prominence of the CrossFit Games itself. Let’s dive into what the World Fitness Project is, how it works, who’s involved, and why it could redefine the landscape of fitness for years to come.
What Is the World Fitness Project?
At its core, the World Fitness Project is an ambitious new initiative designed to bring structure, stability, and professional opportunities to the fitness world. Unlike the CrossFit Games, which revolves around a single annual event, the WFP introduces a tour-based format that runs throughout the year. This model offers athletes multiple opportunities to compete and provides fans with more consistent high-level events to follow.
The project was founded by Will Moorad, a six-time CrossFit Games veteran, and Isabella and Jackson Terry, the co-founders of GoodLyfe. Their vision is to create a professional ecosystem for athletes, combining their competitive experience with a passion for community building and athlete development. The WFP not only focuses on elite performance but also includes pathways for up-and-coming athletes, grassroots participants, and even youth competitors. It’s an inclusive, forward-thinking approach that addresses some of the long-standing issues in the fitness world. Additionally, the WFP aims to improve content for athletes and fans, ensuring a more engaging and personalised experience.
Features and Benefits
The World Fitness Project offers a unique and exciting fitness experience with its constantly varied workouts and competitions. Athletes can expect to engage in a range of exercises designed to challenge their physical and mental limits. From sit-ups and box jumps to power cleans, the WFP’s workouts are crafted to improve overall fitness and performance.
One of the standout features of the WFP is its commitment to providing top-notch facilities and equipment. Athletes have access to state-of-the-art gyms and training environments, ensuring they have the best tools to succeed. Expert coaching and training resources are also available, helping athletes refine their techniques and reach their fitness goals.
Participating in the WFP not only enhances physical fitness but also builds mental toughness and overall well-being. The supportive community and structured competitions offer a platform for athletes to push their boundaries and achieve new heights. Whether you’re a seasoned competitor or an up-and-coming athlete, the WFP provides the resources and opportunities to excel.
The Event Structure
The World Fitness Project is introducing a structured, multi-event format for its inaugural 2025 season. Here’s how it’s laid out:
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1. Fitness Tour Events
The backbone of the WFP is its Fitness Tour, which includes two in-person competitions:
• May 9–11, 2025: Indianapolis, Indiana
• August 29–31, 2025: Phoenix-Mesa, Arizona
Each Fitness Tour event spans three days and features six intense workouts. These events are designed to test athletes’ physical and mental limits while showcasing the diverse skills that define functional fitness.
2. World Fitness Finals
The season culminates in the World Fitness Finals, scheduled for December 18–21, 2025, in Copenhagen, Denmark. This four-day event will feature the season’s top competitors battling it out for the ultimate prize. Points earned during the Finals carry double weight, adding an extra layer of strategy and drama. It’s not just about raw fitness—it’s about performing when it matters most.
Who’s Involved?
One of the WFP’s most exciting aspects is its roster of athletes. The project has introduced a Pro Card system, awarding 20 men and 20 women guaranteed spots in the tour. These athletes not only gain automatic entry but also benefit from guaranteed contracts, providing financial stability rarely seen in the sport.
Male Athletes:
Some of the biggest names include:
• Justin Medeiros (2x CrossFit Games champion)
• Patrick Vellner (Games veteran and podium regular)
• Chandler Smith (fan favourite with explosive performances)
• Roman Khrennikov (2023 Games runner-up)
• Ricky Garard (notorious comeback story)
Other stars include Björgvin Karl Guðmundsson, Dallin Pepper, Saxon Panchik, and Jayson Hopper—creating a line-up that’s stacked with talent.
Female Athletes:
The women’s roster is equally impressive, with names like:
• Emma Lawson (rising star and Games podium finisher)
• Brooke Wells (Games veteran with a fierce competitive streak)
• Danielle Brandon (known for her dynamic performances and personality)
• Haley Adams (returning after a brief hiatus)
Other standouts include Alexis Raptis, Emily Rolfe, Arielle Loewen, and Bethany Flores, ensuring that fans will see a battle between seasoned veterans and rising stars.
Opportunities for Challengers and Grassroots Athletes
While the Pro Card holders may steal the spotlight, the WFP also offers opportunities for challengers—athletes looking to break into the elite ranks. Before each Fitness Tour event, the WFP will host an online Challenger Qualifier. The top 10 athletes from these qualifiers will compete directly against the pros, while athletes ranked 11–30 will participate in a separate Challenger Division. This system provides a clear pathway for aspiring athletes to earn their own Pro Cards for future seasons.
In addition to the elite and challenger divisions, the WFP includes categories for Masters (35+), Teens (14–19), and Team competitions. This inclusive structure ensures that the WFP caters to the broader fitness community, not just the top 1%.
Community and Support
The World Fitness Project is more than just a series of competitions—it’s a thriving community of athletes, coaches, and fans who share a passion for fitness and competition. This strong and supportive network is built on the values of hard work, dedication, and mutual support.
Athletes in the WFP have access to a wealth of resources designed to help them succeed. Online forums and social media groups provide platforms for athletes to connect, share tips, and offer motivation. In-person training sessions and events further strengthen these bonds, creating a sense of camaraderie and shared purpose.
The WFP also partners with other fitness organisations and gyms, giving athletes access to top-notch facilities and equipment. This collaborative approach ensures that athletes have everything they need to train effectively and compete at their best. Being part of the WFP community means joining a network of like-minded individuals who are committed to achieving their fitness goals together.
Partnerships and Collaborations
The World Fitness Project’s success is bolstered by its strategic partnerships and collaborations with a range of organisations and businesses. These partnerships provide athletes with access to premier facilities, cutting-edge equipment, and valuable resources.
The WFP collaborates with fitness gyms and studios, sports equipment manufacturers, and health and wellness companies to create a comprehensive fitness experience. These partnerships ensure that athletes have the best possible environment to train and compete.
In addition to these partnerships, the WFP also collaborates with other fitness organisations and events, such as the CrossFit Open. These collaborations offer athletes additional opportunities to showcase their skills and compete on a larger stage. By working together with other entities in the fitness world, the WFP supports the growth and development of the entire community.
Through these partnerships and collaborations, the World Fitness Project is able to offer a unique and unparalleled fitness experience. Athletes benefit from a network of support and resources that help them achieve their full potential, making the WFP a leader in the competitive fitness landscape.
Why the WFP Matters
The introduction of the World Fitness Project isn’t just another fitness competition—it’s a potential game-changer for the entire sport. Here’s why:
1. Professionalising the Sport
One of the biggest criticisms of CrossFit as a competitive sport has been its lack of financial stability for athletes. Outside of a few top earners, most athletes struggle to make a living from competing alone. The WFP addresses this issue by offering guaranteed contracts to Pro Card holders, providing them with a steady income and allowing them to focus on training and competing.
2. Year-Round Engagement
The WFP’s tour format creates more opportunities for fans to engage with the sport. Instead of waiting an entire year for the CrossFit Games, fans can follow their favourite athletes across multiple events. This consistency could help build a more loyal and engaged fan base.
3. Inclusivity
By including divisions for Masters, Teens, and grassroots athletes, the WFP broadens its appeal beyond the elite. It’s not just about crowning the fittest on earth—it’s about building a community that celebrates fitness at all levels.
4. A Challenge to the CrossFit Games
While the CrossFit Games has long been the pinnacle of the sport, the WFP’s professional approach could challenge its dominance. The Games remain a single-event spectacle, but the WFP offers athletes and fans a more sustainable, year-round alternative. If the WFP succeeds, it could force CrossFit to rethink its own structure and athlete support systems.
What This Could Mean for the Future of Competitive Fitness
The launch of the World Fitness Project represents a significant shift in the competitive fitness landscape. For athletes, it offers financial stability, professional opportunities, and multiple chances to showcase their skills. For fans, it provides more frequent, high-quality competitions to follow. And for the sport itself, it introduces a new level of organisation and professionalism.
But perhaps the most exciting possibility is the ripple effect this could have on the CrossFit Games. If the WFP proves successful, it could push CrossFit to adopt similar measures—whether that’s offering more financial support to athletes, restructuring its season, or finding new ways to engage fans. Competition breeds innovation, and the WFP’s arrival could usher in a new era of growth for the sport.
For now, all eyes are on 2025. Will the World Fitness Project live up to its potential? Can it coexist with the CrossFit Games, or will it eventually become the premier platform for competitive fitness? One thing’s for sure: the future of functional fitness just got a lot more exciting.
The World Fitness Project is poised to redefine the competitive fitness arena by introducing a professional, inclusive, and engaging tour format. With a clear vision, a robust structure, and the backing of elite athletes, the WFP offers an exciting new chapter for both competitors and fans alike. As the 2025 season unfolds, it will be fascinating to witness the impact of this initiative on the sport and its community.